Subtle Email Marketing

Everyday Internet users receive tons of emails telling them to buy certain products or visit particular websites. While these emails arrive in the inboxes of unsuspecting Internet users each day, most of them pay very little attention to these emails. That is because emails which are blatant advertisements are often viewed as spam. Most Internet users have very little tolerance for spam. Reactions to spam tend to range from simply ignoring the emails and having the email addresses blocked from sending future emails to reporting the emails to their Internet service provider for further investigation. We realize many Internet marketers have difficulty keeping their email marketing subtle. Therefore this article will provide some useful information on how email marketing can be kept subtle so it is not viewed as spam.

One of the most important criteria for ensuring your email marketing is subtle and will not be viewed as spam is to provide something of quality to the recipients. This may include insightful articles, interesting quizzes or other useful facts which members of the target audience are likely to find useful. When email recipients realize an email they received is offering them something worthwhile such as knowledge or information about a particular niche subject they are much more likely to spend some time reviewing the email because they will not consider the email to be spam. In addition to using the creation of this copy to convince recipients that the email is not spam, the business owners can also take advantage of this copy by providing subtle advertising. This may include product references in the articles or links to your website throughout the email.

Avoiding language which makes outrageous claims can also help to keep advertising quite subtle. Using superlatives and describing the greatness of specific products is likely to be viewed as blatant advertising. When this happens, it is not likely that website owners will believe there is validity in anything contained within the email because they will believe the entire email is simply one big advertisement for your products or services.

Another way to keep advertising subtle when running an email marketing campaign is to only send your email to those who are likely to be extremely interested in your products and services. This is important because when email recipients receive an email which does not reflect their interests at all, they are not likely to take the email serious and may view the email as a blatant advertisement. However, when the email is only sent to those who share a common interest the email seems more personalized. In this case the email recipients are not likely to view every product reference as a blatant advertisement because they understand there is sometimes a need to mention products or services.

Finally email marketing remains subtle when the content of the email is written as though it is not coming directly from the business owner. The copy may speak about the products and services as though they are being offered by a third party. This make the advertising seem more subtle because it does not appear to come directly from the business owner.

Finally, business owners can help to ensure their email marketing efforts are not viewed as blatant advertisements by keeping reference to your own website to an absolute minimum. Most Internet users often view links from one website to another strictly as an advertisement. For this reason it might be worthwhile for business owners who are marketing an email campaign to keep links to a minimum and to carefully weave these links into even the most quite benign copy. The links should be provided as though they were only included to provide you with an opportunity to learn more about the products and not as a way to encourage you to purchase these products. It might be worthwhile to consider hiring a writer with this type of experience to ensure the copy conveys the desired message and has the desired effect on the email recipients.

One excellent resource I use to expand the marketing effect of my articles is Unique Article Wizard See what you think about this! I am pretty sure you will love it.

As with all online marketing, I recommend strongly that you collect information from your leads in a good autoresponder system.   This one is is especially strong in ad tracking.  I use it for every ad I run and the ease of use is outstanding.   I highly recommend  http://www.trafficwave.net/members/fredraley/features.html for all of  your marketing needs.

Fred Raley
Woodbridge, VA
703 203 4648
http://www.EMailSalesExplosion.com

Making Money with Articles: Picking a Good Web Hosting Company

Picking a good web hosting company is important to keeping your website open and your costs down. There are many to choose from, as well as different pricing plans to look over. Depending on the amount of sites that you intend on building, you may want to consider a larger web space in the long run.

You should start with the smallest web space that you can get to test the waters, just in case niche website Internet marketing does not work out for you. You may want to add on later, so make sure that your provider offers that option.

You will want to choose a provider that has a reliable service. If your site is down or takes to long to open up when visitors are trying to get in, it may lead them to click out of your site and move on to the next one. They will also more than likely not visit in the future since they will remember their bad experience. For this reason, it is probably best to stick with a well known company who you can check reliable references on. There are many small hosting providers that offer space for as low as $.50 to $1 per month, however, you never know what you will be getting and many of them want you to pay for at least a years worth in advance.

You will also want one that has the most affordable hosting. If you can create your own small site or have one made for you, then you will probably be able to find space for as low as $3 to $4 per month. However, if you need to choose a company that offers a What You See Is What You Get (WYSIWYG) website builder, then you will probably end up paying $10 to $15 per month for the smallest amount of space. But if this is the only way that you can build a site, then it is necessary.

Some web hosting providers may also offer a deal on a yearly URL or other products when you make a web hosting purchase.

Ultimately, whatever web hosting provider you choose will depend on your individual needs and what you can afford. Hopefully you will be able to snap up a well known provider at a low price who will allow you to upgrade your service as needed.  We recommend our host of course because of the number of great features and low cost and high value.  http://www.FredRaley.com/webhost.htm

One excellent resource I use to expand the marketing effect of my articles is Unique Article Wizard See what you think about this! I am pretty sure you will love it.

As with all online marketing, I recommend strongly that you collect information from your leads in a good autoresponder system.   This one is is especially strong in ad tracking.  I use it for every ad I run and the ease of use is outstanding.   I highly recommend  http://www.trafficwave.net/members/fredraley/features.html for all of  your marketing needs.

Fred Raley
Woodbridge, VA
703 203 4648
http://www.EMailSalesExplosion.com

Making Money with Articles: Niche Websites

Choosing a good niche subject to base your website around is one of the most important aspects of making money off of your articles. This will give you a foundation to build from and you can target one general audience with a pack of keywords that they are most likely to be searching for. You should take each one of these keywords and use it for the basis of one article on each page. This way, even though you are targeting one specific subject, you will be sure to interest a wide variety of people in that one niche. They may also find other pages that interest them, which will keep them returning to your site to learn new information about the niche subject.

The best way to find keywords for your niche subject is to use a keyword software program and type in the word that is the subject of your niche. This will generate a list of keywords or phrases that contain your niche and will also show you approximately how many people search for each word or phrase. Some software programs may also tell you how many sites are out there to compete with for each word or phrase (this will help you know if those sites are worth competing with for the number of searches out there). You then deicide which of these would be most profitable by determining which have the least amount of competitors, so that you have a chance at making it to the first or second page of search engine results, but that also have a decent amount of people looking for that keyword or phrase each month. These will be the keywords or phrases that you will base the pages of your niche site on.

If there are a number of topics that you like, pick the one that you feel would be easiest to start with and then, once that site is built and generating some revenue, you can start another site. The most profitable website marketers, who use their talent of finding niches and combining that with good site content and a handful of affiliate links, have a good amount and variety of niche sites that they have started. You are never limited in what you can do with niche website marketing, unless you find out that you do not have the marketing skills or the needed funding to make it happen. Otherwise, the sky is the limit!

One excellent resource I use to expand the marketing effect of my articles is Unique Article Wizard See what you think about this! I am pretty sure you will love it.

As with all online marketing, I recommend strongly that you collect information from your leads in a good autoresponder system.   This one is is especially strong in ad tracking.  I use it for every ad I run and the ease of use is outstanding.   I highly recommend  http://www.trafficwave.net/members/fredraley/features.html for all of  your marketing needs.

Fred Raley
Woodbridge, VA
703 203 4648
http://www.EMailSalesExplosion.com

Making Money with Articles: How Much Can I Make?

How much you can make from placing articles and affiliate links on your website differs from person to person. How much you are able to make will depend mostly on how successful your site is. This means getting good search engine rankings through SEO efforts, making your site enjoyable and informative to read through engaging content, building your site around a great niche subject, how big your site is, and how many sites you have.

Some people claim to make as much as $10,000 per month ($120,000 per year) through building and promoting niche sites, however, most people should not expect this kind of success, especially if you are very new, as that kind of success usually only comes with experience and acquired skill. A reasonable income to expect from a niche site, after you have worked for months to gain traffic and are hooked up with good affiliates, may be $500-$1,000 per month. However this is recurring income, so you will make that much monthly off of the efforts you put into that one site, it is not a one shot deal.

After you have a successful site, most choose to continue to build niche sites. The more sites that you build, the better an income you can generate. Some also choose to build very fast and very short sites over sites that are slightly longer in length. It should be noted that the larger each of your sites are, the more income you will likely generate off of them.

When starting out, it is important to remember that your first site will always be your hardest, since you are just learning the ropes of the business, and that not everyone is cut out to market and promote niche sites. It may not work out for you and you may end up losing a little bit of money, but that is a risk that everyone in this business has to take.

The important thing is that you don’t give up without a good shot at it, if this is really what you want to do. Your first site may take a long time, the work may be tedious, and you may feel like throwing in the towel. However, if you give up too early, you will never know what could have been. And who knows, you may be the next great website marketer!

One excellent resource I use to expand the marketing effect of my articles is Unique Article Wizard See what you think about this! I am pretty sure you will love it.

As with all online marketing, I recommend strongly that you collect information from your leads in a good autoresponder system.   This one is is especially strong in ad tracking.  I use it for every ad I run and the ease of use is outstanding.   I highly recommend  http://www.trafficwave.net/members/fredraley/features.html for all of  your marketing needs.

Fred Raley
Woodbridge, VA
703 203 4648
http://www.EMailSalesExplosion.com